Hi, I'm James Jones. I specialise in minimalist, user-centred product design with a strong focus on innovative conceptual thinking.
Case studies
E-commerce Basket
Discover how my leadership in redesigning the BT Business basket led to a notable 12.5% rise in conversion rates, surpassing our predictions by 6.5%.
Product Education
Explore how an iterative design approach turned a cluttered, content-heavy product detail page into a streamlined source of clear, concise information.
Mini Basket
After addressing user concerns and tackling a high basket abandonment rate, the mini basket solution smoothly led 51% of customers to checkout with ease.
Concept Refinement
Explore how creative thinking and rapid prototyping seamlessly incorporated a highly configurable upsell product into a new design framework.
Product Offerings
Dive into how meticulously designed, complex product tiles were developed and launched, leading to a 6.2% increase in conversion rates and a 15.2% decrease in sales support calls.
Optimising Medicine Support
Explore my redesign journey that led to a remarkable 1000% boost in Annual Contract Value and a 2000% jump in user adoption all in the first year.
“Working alongside James is an absolute pleasure, as he consistently demonstrated a deep understanding of user needs and a keen attention to detail throughout the design process.”
— Matthew Cleveland, Product Design Manager at BT
