About.
Product designer
Cyclist
Swimmer
Skier/Snowboarder
Bio.
I am a Senior Product Designer & UI Specialist based in West Sussex. My expertise lies in scrutinising details, empathising with users, and visualising experiences, making me a valuable asset from start to finish. With 17 years of experience, I specialise in minimalist, user-centric design, adept at delivering streamlined solutions. I thrive in both collaborative teams and independent settings, bringing a wealth of experience in UX/UI design across various major brands. Agile environments are where I shine, leading design initiatives, engaging with stakeholders, and conducting user testing.
My foundation in idea-driven Graphic Design, coupled with robust communication skills and a detail-oriented approach, has consistently resulted in extended contracts and fruitful collaborations. I adeptly navigate between innovation and following established guidelines, collaborating effortlessly with UX/UI designers and developers to create designs that leave a lasting impact.
Looking for.
Role: Contract or Full time
Type: Hybrid or Remote
Location: London or South East England
Skills.
HARD
User-centred UX/UI Design
User Testing
Rapid Prototyping
Figma
Sketch
Adobe Creative Suite
Conceptualisation
Pixel Perfect UI
HTML / CSS / JavaScript knowledge
Accessibility
SOFT
Problem-solving
Empathy
Timekeeping
Collaboration
Communication
Critical Thinking
Open-mindedness
Attention to Detail
Continuous Learning
Adaptability
Experience.
FIRST DATABANK (The UK's leading provider of prescribing support)
Lead Product Designer
Led end-to-end projects for multiple digital healthcare products, achieving a remarkable increase in Annual Contract Value of over 1000%.
Utilised skills in user testing, user-centred UX/UI design, prototyping, and accessibility to help boost user adoption to over 2000%.
Implemented a new design system and style guide, resulting in a significant increase in design consistency.
Industry: Healthcare
Dates: Mar 2022 - Dec 2023
Location: Remote
Type: Contract
BT BUSINESS
Senior Product Designer
Spearheaded mobile-first and user-centred design initiatives and overseeing the end-to-end design process across a complex purchase journey, resulting in a 12.5% increase in conversion rates.
Conducted rigorous user testing sessions tailored to validate hypotheses, analyse feedback, and refine designs iteratively, resulting in a 19% reduction of basket abandonment rates.
Developed low and high fidelity wireframes, prototypes, and visual designs for responsive page layouts, leading to improved user engagement and interaction.
Used iterative learning and continuous improvement to enhance design solutions over time, leading to better user experiences and a 22.1% reduction in inquiries to call centres.
Revamped and launched enhanced broadband & phone line bundle product tiles, yielding a 14% uptake boost.
Industry: Telecommunications
Dates: Nov 2018 - Mar 2022
Location: London, UK > Remote
Type: Contract
JAGUAR LAND ROVER (SPARK 44 AGENCY)
Senior UI Designer
Collaborated with a 3rd party development company to develop a car configuration tool and separate e-commerce platform for Land Rover, ensuring seamless integration with existing systems and workflows.
Crafted user-friendly design elements and intuitive navigation features, resulting in a 6.7% increase in conversion rates within the first 3 months post-launch.
Created wireframes, prototypes, and comprehensive UI designs complete with annotations for intricate features. This resulting in improved product usability and shortened development timelines.
Industry: Automotive
Dates: Aug 2016 - Sep 2018
Location: London, UK
Type: Contract
DIXONS CARPHONE
Senior UI Designer
Clients: Carphone Warehouse
Dates: Jan 2016 - Jun 2016
Location: London, UK
Type: Contract
VML
Senior UI Designer
Clients: Bentley Motors
Dates: Jan 2016 - Jun 2016
Location: London, UK
Type: Contract
TANGENT SNOWBALL
Lead Digital Designer
Clients: Sky, Walkers, Meridian, Nails inc
Dates: Jun 2012 - Oct 2015
Location: London, UK
Type: Permanent
PBLICIS MOJO
Digital Designer
Clients: PayPal, Virgin Mobile
Dates: Apr 2011 - Oct 2011
Location: Sydney, Australia
Type: Contract
BRAY LEINO
Digital Designer
Clients: Unilever, RNLI, Norton Antivirus, Maersk Oil
Dates: Sep 2008 - Mar 2011
Location: Devon, UK
Type: Permanent
AUKETT BROCKLISS GUY
Graphic Designer
Clients: English Hertiage, National Trust, Cornwall & Devon Media
Dates: Sep 2007 - Aug 2008
Location: Cornwall, UK
Type: Permanent
Education.
SOMERSET COLLEGE OF ARTS AND TECHNOLOGY
BA Honours Degree in Graphic Design
Dates: Sep 2004 - Jul 2007
Location: Somerset, UK
“Working alongside James is an absolute pleasure, as he consistently demonstrated a deep understanding of user needs and a keen attention to detail throughout the design process.”
— Matthew Cleveland, Product Design Manager at BT
